Book more high-intent jobs with Paid Search
We design and run Google Ads that target the services, ZIP codes, and homeowner intent that matter—then optimize to your booked jobs, not just clicks.
What is Paid Search?
Paid media is any ad placement you pay for (search, social, display, video). Paid search shows text ads when homeowners actively look for services (e.g., “replace roof near me”). You choose keywords, locations, and budget, and pay when someone clicks. It’s the fastest way to capture ready-to-book demand.
Search intent
Reach homeowners exactly when they’re searching for your services.
Local precision
Target by ZIP or radius and match budgets to crew capacity.
Speed to value
Launch in days; start filling the calendar this month.
Filter noise
Negative keywords and call quality signals reduce tire‑kickers.
Problems paid search solves—fast
Short, scannable scenarios that map to outcomes.
Need jobs now
Go live in days; start filling this month’s calendar.
Own the right ZIPs
Shift spend to your highest‑value neighborhoods.
Control your project mix
Aim ads at full replacements or multi‑window installs.
Cut tire‑kickers
Negative keywords and call filters focus spend on buyers.
Beat crowded results
Appear above organic listings for profitable terms.
Launch a new market
Test demand, prove CPA, and scale with confidence.
How paid search helps tailor your leads
Precision targeting that maps to how you run your business.
By service
Separate campaigns for roofing, windows, HVAC, solar, siding.
By intent
From emergency repair to financing—match urgency and value.
By location
ZIP-level budgets keep spend where crews are available.
By schedule & device
Dayparting for call-ready hours; prioritize mobile click‑to‑call.
By message
Ad copy and extensions align with job type and offer.
By performance
Budget shifts automatically toward winning combinations.
Why Modernize
Built for home services. Tuned to booked jobs.
Home-services native
Thousands of campaigns across roofing, HVAC, windows, solar.
Optimize to booked jobs
Call tracking + CRM data steer bids and budgets.
Local at scale
Service × ZIP structures and AI-assisted bidding.
Landing pages that convert
CRO audits and tests raise conversion rates.
Data + partnership
Paid search integrates with leads and SEO for unified growth.
Proof, not promises
Median CPA improvement [__%] in 90 days; [__%] booked-job lift YoY.
What you’ll get each month
- Market & budget plan by service and ZIP
- Keyword research (intent + negatives) and account structure
- Ad copy & extensions (click‑to‑call, promos, financing)
- Landing page recommendations & CRO testing roadmap
- Ongoing bid & budget management (by ZIP/service)
- Call & CRM integration; quality scoring for optimization
- Weekly checks; monthly performance review and plan
- Clear reporting on leads, calls, cost per job
How it works
Audit & Plan
Review markets, seasonality, and lead history. Map keywords and budgets to services and ZIPs aligned to goals.
Launch & Learn
Ship campaigns, connect call/CRM tracking, validate lead quality. Learn the fastest path to booked jobs.
Optimize & Scale
Shift spend to winning ZIPs/services; expand keywords; iterate creative and pages; lower cost per job over time.
Results
HVAC • Phoenix
–[24]% cost per booked job in 60 days
Roofing • Tampa
+[41]% booked jobs at flat spend
Pricing & engagement
Simple model: a flat monthly management fee + your ad spend. We’ll recommend a starting budget for your target ZIPs and service lines, and scale based on performance.
FAQ
What’s the difference between paid media and paid search?
Paid media includes all paid channels. Paid search is intent-based ads on search engines—ideal for capturing homeowners already looking for your service.
How quickly will I see results?
Traffic starts within days. Most accounts stabilize within 30–45 days as the system learns from your call/CRM quality signals.
Do I need new landing pages?
Not always. We’ll audit what you have and suggest high-impact updates; we can build pages or partner with your team.
What do you optimize toward?
Booked jobs. We connect call recordings and CRM stages so bids and budgets follow real outcomes.
How do you choose where to advertise?
We plan by service × ZIP code, factoring crew capacity, seasonality, and historical performance. Budgets move to the best-performing areas.
Can I talk to a real person?
Yes—schedule a quick call and we’ll review your goals and markets.
Ready to capture high-intent demand?
See how paid search can fill your calendar with the right jobs in the right ZIP codes.